UNIQUELY, ORIGINAL: The collective mark of origin
Botticino Classico marble
Today’s economic and cultural scenario presents Botticino Classico with dificult business challenges on one hand, but remarkable growth opportunities on the other. Marble exports from developing countries are rising dramatically, but in parallel we are also seeing a trend towards the revaluation of local production excellence and a preference for the appearance and structural properties of natural materials.
The Consorzio has therefore adopted a strategic approach to the need to enhance the identity of Botticino Classico by registering a Mark of Origin to represent it. This initiative provides a formal and substantial guarantee that products from the area covered by the denomination are produced according to the most stringent quality controls and pursuant to European regulations.
The “Marmo Botticino Classico” Collective Mark guarantees the provenance of the marble, certifies the unique quality of the material and the workmanship, and controls sales of the product.